Today, the Swatches are the most popular watches around the globe. Swatch watches are affordable Swiss-made watches. Then, only 12 models existed, each of which cost 50 Swiss Francs (35 Euro). To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice. Swatch watches celebrate their 20th anniversary: on 1 March 1983 the first watches were presented to the public in Zurich. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. leather, stainless steel, synthetic etc. Hayek, strategic consultant of the Group since 1980, defined the guidelines for the merger of ASUAG-SSIH, and developed the future strategy of the Group. Replacement Watch Straps for SWATCH - Here in this category you will find our selection of replacement watch straps with special lug ends suitable for wrist watches from the brand SWATCH.The watch straps are available in various materials (e.g. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. Hayek (19282010), Swiss citizen, Chairman and Delegate of the Board of Directors of the Swatch Group from 1986 to 2010. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier.
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